The Beauty Playground for Women

We continue to develop SM Beauty as the beauty playground for all ages to discover, experience and experiment. With its wide range of mass to prestige cosmetics, fragrance, skin, and hair care, SM Beauty provides customers the delight of finding authentic products that cater to all of their beauty needs. Expect to find everything from trendy Filipino homegrown beauty brands, K-beauty brands, premium brands

to classic favorites in SM Beauty.

To further enhance our in-store experience, SM Beauty is also home to beauty hubs–where customers can enjoy beauty services like hair coloring and makeovers right inside the department store. We also continuously refresh our stores with eye-catching and engaging displays and installations that are relevant and timely. We have also enlisted more beauty advisers who are always ready to assist our customers in their beauty discovery journey. Our beauty advisers are well-equipped with no-fail beauty tips and are knowledgable about the latest beauty trends.

Whether it is browsing for the right product, trying out a new item, or experimenting with new looks, there is space for every one to play and discover beauty in

SM Beauty.