SM GREEN FINDS
A Sustainable Way of Life
Everyday living goes green with a selection of sustainable and eco-products at the SM Store.
With Green Finds, SM plays a pivotal role in positively impacting consumer behavior. We‘ve created an ecosystem that will bring consumers and suppliers together to shift to a more sustainable way of life—through clean beauty, sustainable fashion and eco-friendly home living.
Clean beauty highlights non-toxic cosmetics and skincare products free from harmful chemicals like parabens, sulfates and synthetic fragrances.
Sustainable fashion involves using eco-friendly materials, contributing to the reduction of water and energy consumption while supporting innovation in the fashion industry.
Eco-friendly homes are low maintenance and have a minimal impact on the environment, with furniture and home furnishings made with natural, durable and recycled materials.
SM Green Finds is part of a larger group-wide initiative called the SM Green Movement, where SM Store and its affiliates make sustainable living accessible for the average Filipino consumer by carrying products made from natural ingredients, support community livelihood and are sustainably sourced and produced.
Today, Green Finds has 12,000 products that qualify as sustainable. We aim to continue expanding and increasing its market share and in-store revenue, which currently accounts for 2% of the overall contribution.
The SM Green Finds collection is prominently displayed inside SM Stores.