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Where Filipinos Find Sustainable Living

Filipinos prefer to live greener. According to a study by Kantar World, 75% of Filipinos want to support environment-friendly options, but 55% of them find sustainable items too expensive or inaccessible.

SM Green Finds addresses this discrepancy through unique and accessible ecologically responsible product offerings.

The Rise of the Green Find Badge

We have joined our customers in their journey toward greener living. Taking a closer look at our retail products, we discovered that many of our products meet the demands of the eco-conscious customer.

Together with our supplier partners, we introduced Green Finds, a curation of everyday items that are made of natural ingredients, have eco-friendly properties, and support local communities.

Each Green Finds item is accompanied by a ‘Green Finds’ badge. The badge allowed our customers to easily spot green products, and find out why these items are good for local communities and the environment. The Green Finds badge also puts the spotlight on our partner suppliers who are taking steps towards green practices.

Along with the SM Store, our retail affiliates such as Watsons, The Body Shop, Kultura, ACE Hardware, Baby Company, Sports Central, Levi’s, and Pet Express also helped bring Green Finds to our customers.

From fashion pieces, personal care items, home improvement solutions, and even pet care—the Green Find badge makes shopping for green choices easier for our customers and their ever-evolving needs.

To bring Green Finds closer to our customers, the first Green Finds Flex Area opened in SM Mall of Asia, bringing together our curated Green Finds items in one stop shop. This was followed by SM Makati, SM North EDSA, SM Aura, SM Megamall, SM Store Estancia, and SM Lanang.

We are working with our retail brands and partners to bring Green Finds to more SM stores nationwide.