SM SUPERMALLS
Revolutionizing the Mallgoer Experience
The customer experience is at the heart of our mall operations. Whether it’s shopping, dining, entertainment, special events and attractions, We’ve Got it All for mallgoers.
We’ve innovated and introduced a seamless and enjoyable customer journey, tailored to cater to every family member’s experience.
We’ve elevated mall-going to a whole new level through “fandomination” that brings nationwide pop culture celebrations to life. This features Taylor Swift listening parties, K-Pop activations and concert film series of BTS, NCT, Beyoncé and Taylor Swift at SM Cinemas.
Immersive gaming and e-sports tournaments in our malls, particularly during SM Cyber Month, elevate excitement levels for gamers and gaming content creators. The unveiling of SM Game Park at SM Mall of Asia adds to this thrill, establishing it as an exhilarating sports destination.
Each of our 85 malls embraces the vibe of its community with the aspirations of the Filipino family at its core.
The Philippines’ largest inflatable, Snoopy, stands atop SM Megamall.
Enabling An Inclusive and Sustainable Economy
Our malls are venues for job seekers to explore career opportunities. We continue to host job fairs
in partnership with the Department of Labor and Employment, where we welcome fresh graduates and returning Overseas Filipino Workers.
We enable micro, small and medium enterprises
(MSMEs) to thrive, with inclusive opportunities such as the “Womenpreneur Market” and “Kiddo-preneur Fair”.
For our communities, especially SuperMoms loyal to SM, we established the now 285,000-strong SuperMoms Club Facebook community, concluding the year with a 76% average active membership rate.
The 100 Days of Christmas Surprises campaign across 80 malls garnered over 20 million views, reaching over 27 million people.
Our sustainability efforts engaged over 17,000 volunteers in the biggest International Coastal Clean-up led by SM Cares, resulting in the removal of 100,432 kilos of trash across 15 malls nationwide, reinforcing our commitment to a greener future through a culture of volunteerism.
Larger-than-life corgi, Momo, charms visitors at SM Mall of Asia.