GOLDILOCKS
Creating Joyous Moments with Goldilocks
Goldilocks introduced new cake selections, giving more joy to Filipino celebrations
At Goldilocks, we have always aspired to bring joy to every celebration by delivering on our commitment to innovation and total customer satisfaction.
We created 10 new types of cakes in 2023 with limited edition flavors such as Mom’s Choco Cake and Mango Dream, ensuring celebrations during Mother’s Day are extra special. Our Merry Cherry Choco captured the essence of the holidays last Christmas to spruce up the typical Noche Buena spread.
In our dedication to enhance the joy of celebrations, we introduced exciting, new experiences to our customers. Our One-derful Birthday campaign last September allowed families to enjoy their child’s first birthday with a Goldilocks-themed party for free. In 2023, we collaborated with notable brands like Mobile Legends, a leading multiplayer battle arena game, to create a custom cake design to celebrate their 7th anniversary. Additionally, we played a role in the enchanting celebration of the union of Enrique Miranda and Ella Pangilinan by crafting a custom cake with Filipiniana theme.
We continue to build on our brand’s momentum by mixing modern and trendy concepts that bring to life joyful celebrations stories.
Closer to Our Customers
In 2023, we increased our customer reach by introducing 41 new stores, elevating our nationwide total to 926. We have also expanded responsibly in emerging growth centers in the region, with over 40% of our new locations situated in Visayas and Mindanao. The growth of our franchise network is notable, having reached 360 stores nationwide through collaboration with 70 franchisee partners. Many of these partners were originally Goldilocks customers who transitioned into valuable partners and contributors to our expanding footprint.
We take great pleasure from being the brand Filipino families trust to enhance joy and create lasting memories during their milestone celebrations.