SM Sustainability

Rosemarie Rafael

Success isn’t just about building a business—it’s about creating opportunities for others to thrive.

-Rosemarie Rafael, Airspeed Group President and Founder

Rosemarie Rafael knows what it’s like to start from the ground up—starting as a ticketing agent before becoming the founder and Group President of Airspeed. In 1985, she launched the company with just six employees and a single delivery van. Driven by a strong work ethic and a passion for logistics, she transformed Airspeed into what it is today – a trusted service provider with over 1,000 employees and a presence in more than 90 countries. For her, logistics isn’t just about delivering goods; it’s about enabling businesses, especially MSMEs and women-led enterprises, to grow and compete in an ever-changing market.

Her partnership with SM has been instrumentl in scaling Airspeed’s reach and impact. “SM shares our belief in building sustainable businesses that create real impact,” she explains. Through this collaboration, Airspeed has connected more MSMEs to customers nationwide, providing the logistics support they need to thrive.

Beyond business, Rosemarie is passionate about empowering other entrepreneurs, particularly women breaking barriers in male-dominated industries. “Success isn’t just about growing your own company—it’s about creating opportunities for others,” she says. By mentoring aspiring business owners and providing the necessary infrastructure, she hopes to help more Filipinos turn their ideas into successful enterprises.

Her journey proves that with the right mindset, strong partnerships, and a commitment to innovation, businesses – no no matter how small they start – can go far.

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