(04 February 2018. Pasay City, Philippines) SM companies namely, SM Investments Corporation, SM Prime Holdings, SM Retail, SM Foundation, SM Supermalls, SM Cinema, China Banking Corporation and Carmen Copper Corporation, won 11 awards during the Public Relations Society of the Philippines’ (PRSP) 54th Anvil Awards Gabi ng Parangal held on January 30, 2019.
SM bagged two Gold Anvils for SM Cinema’s “Where Movies Come Alive and Move You—The SM Cinema, Reel to Real Campaign” and SM Supermalls’ Summer “Mess Fest 2018”, an inclusive and fun playground catering to all ages.
SM was awarded Silver Anvils for the following campaigns:
#AweSM: SM Celebrates 60 which commemorates SM’s founding anniversary from its first store on Avenida Rizal in 1958
SM Retail’s AweSMatWork: Celebrating Employee Engagement which implemented 7 major employee programs that strengthened SM’s commitment to championing employee welfare
SM Supermalls’ HeroiSM, a series of special activities in time for National Heroes’ Day to celebrate the everyday hero: firefighters, teachers, policemen, soldiers among others
SM Cinema’s Where Movies Come Alive and Move You—The SM Cinema Reel to Real Campaign
SM also received Silver Anvils for the following publications:
2017 SM Unified Annual Report
2017 SMIC Sustainability Report
SM Foundation’s 2017 Annual Report
Carmen Copper Corporation’s 2017 Sustainability Report
China Bank’s 2017 Annual Financial and Sustainability Report
The Anvil is presented to the outstanding public relations tools and programs that have met the high standards set for each category. PR practitioners, industry communications specialists, academicians, and the business community attended the event.
SM won 11 Anvil Awards for outstanding programs such as the #AweSM: SM Celebrates 60 campaign and public relations tools such as its financial and sustainability reports.
SM Mart’s #AweSMatWork program bagged a Silver Anvil Award. The campaign implemented major employee programs which strengthened SM’s commitment to championing employee welfare such as the AweSM Talent, AweSM Quiz Bee, AweSM Run, SM 60 Women, 60,000 Trees and 60,000 Shoe Drive as part of SM’s 60th celebration.
SM Foundation clinched a Silver Award for its 2017 Annual Report.
SM Supermalls’ HeroiSM is a series of special activities in time for National Heroes’ Day to celebrate the everyday hero: firefighters, teachers, policemen, soldiers among others.
About SM Investments Corporation
SM Investments Corporation is a leading Philippine company that is invested in market leading businesses in retail, banking and property. It also invests in ventures that capture high growth opportunities in the emerging Philippine economy.
SM’s retail operations are the country’s largest and most diversified with its food, non-food and specialty retail stores. SM’s property arm, SM Prime Holdings, Inc., is the largest integrated property developer in the Philippines with interests in malls, residences, offices, hotels and convention centers as well as tourism-related property developments. SM’s interests in banking are in BDO Unibank, Inc., the country’s largest bank and China Banking Corporation, the 7th largest bank. For more about SM, visit www.sminvestments.com
For further inquiries, please contact:
Paul Arcenas VP, Planning and Corporate Communications SM Investments Corporation E-mail: firstname.lastname@example.org Tel. No. (632) 857-0100 local 1039
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