SM Recognized with 11 Anvil Awards for Outstanding 60th Tribute, Publications, and Campaigns

SM Recognized with 11 Anvil Awards for Outstanding 60th Tribute, Publications, and Campaigns

(04 February 2018. Pasay City, Philippines) SM companies namely, SM Investments Corporation, SM Prime Holdings, SM Retail, SM Foundation, SM Supermalls, SM Cinema, China Banking Corporation and Carmen Copper Corporation, won 11 awards during the Public Relations Society of the Philippines’ (PRSP) 54th Anvil Awards Gabi ng Parangal held on January 30, 2019.

SM bagged two Gold Anvils for SM Cinema’s “Where Movies Come Alive and Move You—The SM Cinema, Reel to Real Campaign” and SM Supermalls’ Summer “Mess Fest 2018”, an inclusive and fun playground catering to all ages.

SM was awarded Silver Anvils for the following campaigns:

  • #AweSM: SM Celebrates 60 which commemorates SM’s founding anniversary from its first store on Avenida Rizal in 1958
  • SM Retail’s AweSMatWork: Celebrating Employee Engagement which implemented 7 major employee programs that strengthened SM’s commitment to championing employee welfare
  • SM Supermalls’ HeroiSM, a series of special activities in time for National Heroes’ Day to celebrate the everyday hero: firefighters, teachers, policemen, soldiers among others
  • SM Cinema’s Where Movies Come Alive and Move You—The SM Cinema Reel to Real Campaign

SM also received Silver Anvils for the following publications:

  • 2017 SM Unified Annual Report
  • 2017 SMIC Sustainability Report  
  • SM Foundation’s 2017 Annual Report
  • Carmen Copper Corporation’s 2017 Sustainability Report
  • China Bank’s 2017 Annual Financial and Sustainability Report

The Anvil is presented to outstanding public relations tools and programs that have met the high standards set for each category.  PR practitioners, industry communications specialists, academicians, and the business community attended the event.  


In the photo are (L-R) Mikey de Quiros, PRSP Secretary; Ana Pista, PRSP Director, Ricky Maulion, Jr. Sustainability Data Manager, SMIC; Koleen Davila-Palaganas, VP for Sustainability, SMIC; Ramon Macapagal, Head of Corporate Affairs and Sustainability, SMIC; Paul Arcenas, VP for Planning and Corporate Communications, SMIC; Marie Louise Coson, AVP, SM Retail; Joaquin San Agustin, SVP for Marketing, SM Supermalls; Jocelyn Diga, Senior Manager, Investor Relations, SMIC; Tim Daniels, Investor Relations, SMIC; Aileen Malabuyoc, AVP, Corporate Communications, SMIC; Sarah Miranda, AVP for HR, SMIC; Andrea Lucena, Manager, Corporate Communications, SMIC; Cristina De Joya, Manager, Corporate Communications, SMIC; Elizabeth Lacson, AVP, Corporate Communications, SMIC; Abigail Orsolino, Employee Relations Manager, HR, SMIC; and Andres Saracho, Chairman, 54th Anvil Awards, PRSP.

SM won 11 Anvil Awards for outstanding programs such as the #AweSM: SM Celebrates 60 campaign and public relations tools such as its financial and sustainability reports.


In the photo are (L-R) Norman Agatep, APR, PRSP VP-External; Lorenzo Reque, Analyst, Corporate Communications-SM Mart; Eugene Saw, SVP-Operations-SM Mart; Ponciano Manalo, President-SM Retail; Marie Louise Coson, AVP-SM Retail; Ma. Dorothy Sobrevega, AVP, HR-SM Markets; Fides Tanay, SVP, HR-SM Prime; Rosauro Oquialda, VP-Operations-SM Mart; Lennon Zamora, Specialist, Corporate Communications- SM Mart; Frandy Martir, Senior Manager, Corporate Communications – SM Mart; and Ana Pista, Director, PRSP.

 

SM Mart’s #AweSMatWork program bagged a Silver Anvil Award. The campaign implemented major employee programs which strengthened SM’s commitment to championing employee welfare such as the AweSM Talent, AweSM Quiz Bee, AweSM Run, SM 60 Women, 60,000 Trees and 60,000 Shoe Drive as part of SM’s 60th celebration.


In the photo are (L-R) Mikey de Quiros, PRSP Secretary; Ana Pista, PRSP Director; Abigail Arcangel, Communications Manager, SMIC; Neny Regino, Press Liaison, SM Foundation; Juris Soliman, Head of School Building Program, SM Foundation; Carmen Linda Atayde, Executive Director for Education, SM Foundation,  Koleen Davila-Palaganas, VP for Sustainability, SMIC; Ramon Macapagal,  Head of Corporate Affairs and Sustainability, SMIC; Ricky Maulion, Jr. Sustainability Data Manager, SMIC; and Andres Saracho, Chairman, 54th Anvil Awards, PRSP.

SM Foundation clinched a Silver Award for its 2017 Annual Report.


SM Supermalls’ Heroi.SM campaign bags a Silver Anvil Award. In the photo are (L-R) Norman Agatep, VP-External, PRSP; TJ Cuenca SM SAVP Marketing, SM Supermalls; Mildred De Castro SM Group Marketing Manager; Khristine Lenon, SM Masinag Marketing Manager; Ronald Allan Brosas, SM SAVP Operations, SM Supermalls; Joaquin San Agustin, SM SVP Marketing, SM Supermalls; and Ana Pista, Director, PRSP.

SM Supermalls’ HeroiSM is a series of special activities in time for National Heroes’ Day to celebrate the everyday hero: firefighters, teachers, policemen, and soldiers among others.


SM Cinema’s Reel-to-Real campaign took home the Gold Anvil for PR Tools: Exhibit and Special Event – Fan or Consumer Experience. In the photo are (center in yellow) Ruby Ann Reyes, VP, Corporate Marketing, SM Cinema; (fourth from right) Perk Phillips Bautista, Advertising & Promotions Manager, SM Cinema; (third from right) Matt Emmanuelle Alcazaren, Marketing Manager for Global Partnerships, SM Cinema; (third from left) Paolo Alarcon, Marketing Manager, SM Cinema.


China Bank’s 2017 Annual Financial and Sustainability Report clinched a Silver Anvil award. From left: Mikey de Quiros, PRSP Secretary; Ana Pista, PRSP Director; Mary Ann Ducanes, Head of Marketing Communications, China Banking Corporation; Alexander Escucha, Senior Vice President and Head of Investor and Corporate Relations Group, China Bank; and Andres Saracho, Chairman, 54th Anvil Awards, PRSP.


Carmen Copper brings home a Silver Anvil Award for its 2017 Sustainability Report. From left: Mikey de Quiros, PRSP Secretary; Ana Pista, PRSP Director; Sarah Chan, Assistant Liaison and Events Manager, SM Investments Corporation; Koleen Davila-Palaganas, VP for Sustainability, SMIC; Sofia Picardal, Senior Corporate Communications Officer, Carmen Copper Corporation; Ramon Macapagal, Head of Corporate Affairs and Sustainability, SMIC; Ricky Maulion, Jr. Sustainability Data Manager, SMIC; Andres Saracho, Chairman, 54th Anvil Awards, PRSP.

About SM Investments Corporation

SM Investments Corporation is a leading Philippine company that is invested in market-leading businesses in retail, banking, and property. It also invests in ventures that capture high growth opportunities in the emerging Philippine economy.

SM’s retail operations are the country’s largest and most diversified with its food, non-food and specialty retail stores. SM’s property arm, SM Prime Holdings, Inc., is the largest integrated property developer in the Philippines with interests in malls, residences, offices, hotels and convention centers as well as tourism-related property developments. SM’s interests in banking are in BDO Unibank, Inc., the country’s largest bank and China Banking Corporation, the 7th largest bank. For more about SM, visit www.sminvestments.com

For further inquiries, please contact:

Paul Arcenas
VP, Planning and Corporate Communications
SM Investments Corporation
E-mail: paul.arcenas@sminvestments.com
Tel. No. (632) 857-0100 local 1039