SM Prime’s Mall Brand Cited as Most Trusted in the Philippines

SM Prime’s mall team receives Reader’s Digest’s Most Trusted Brand Award 2015. Sheron White of Reader’s Digest is joined by the SM Supermalls Team (from left) Grace Magno, VP for Advertising; Annie Garcia, President, and Christian Mathay, AVP for Operations.

(13 July 2015. Pasay City, Philippines) Property conglomerate SM Prime Holdings’ mall brand, SM Supermalls was cited by Reader’s Digest as one of the most valued and preferred shopping mall brands in the Philippines for the fourth year in a row. To add to the distinction, SM Supermalls was the only awardee for the Philippine mall category this year.

SM Supermalls was awarded the Platinum Trusted Brand in the Shopping Center category last June 30, 2015, under the annual Trusted Brands Survey conducted by Reader’s Digest. 

“Being recognized by the people we serve is an honor we deeply value,” Annie Garcia, President of SM Supermalls said. “SM Supermalls is where it is because of our customers. They inspire us to keep improving and innovating in every location. Their trust is very valuable to us,” she added.

Reader’s Digest tapped leading global market research firm Ipsos to conduct the poll last year. They surveyed individuals across the Philippines and the results showed that SM Supermalls received exceptional rankings for trustworthiness, credibility, quality, value, understanding of customer needs, innovation, and social responsibility.

The recognition fortifies the SM Supermalls brand which connotes world-class, accessible, diverse, and top-value shopping, dining, and entertainment experiences. It is also a testament to the goodwill that the brand has built as SM Prime continues to strengthen through community engagement and through its integrated, environmental, social, and governance programs under SM Cares.

The Readers’ Digest Trusted Brands survey recognizes the best brands in the world every year. Awards are given in 42 categories, covering products and services across diverse industries. The Platinum award is given to brands whose scores are significantly higher than Gold awardees, while the Gold award is given to those that score significantly higher than their rivals.

About SM Prime

SM Prime is one of the largest real estate conglomerates in the country and in Southeast Asia with interests in malls, residences, office buildings, resorts, hotels and convention centers and a world-class arena. It is the Philippines’ largest mall developer with 52 malls spanning a total gross floor area of 6.6 million square meters.

It is also a dominant player in the Philippine residential business, providing its customers with access to luxurious urban living through vertical villages integrated with a commercial retail environment that offers its residents a convenient and cosmopolitan lifestyle.

In commercial development, SM Prime has developed EcomCenters at the Mall of Asia Complex and various office developments within close range of its malls. These showcase the company’s ability to build world-class structures, further enhanced by their strategic location or proximity to major businesses, retail, and leisure facilities, and major transportation lines and ports, thus providing a prestigious office address.

 SM Prime also has hotels in Metro Manila, Tagaytay, Cebu, and Davao, and very soon, Conrad Manila at the Mall of Asia Complex. SMX Convention Center which has branches in Pasay, Taguig, Davao, and Bacolod has also developed a strong franchise for the convention’s business. SM also owns and operates an integrated coastal resort in Nasugbu, Batangas known as Pico de Loro Cove.

SM Prime was recently named this year’s Best Developer at the Philippine Property Awards.