SM Markets drives renaissance with increased digital presence

SM Markets, the supermarket business of SM, is “Happy to Serve” more communities around the country as it expands its presence online.

SM markets Online via

SM Markets Online, via is currently available in 70 branches in Metro Manila, Cebu, Davao and key cities in Luzon and Visayas. It is targeting to be available in 100 locations covering most of the key areas in the country by the end of 2021. SM Markets is the mother brand of SM Supermarket, SM Hypermarket, and Savemore Market.

“To serve our customers safely and conveniently, we continue to innovate and broaden our digital presence to offer more touchpoints for our customers and communities in synergy with our brick and mortar stores. Our main focus is improving our service all the time to give customers the best shopping experience,” SM Supermarket President Jojo Tagbo said.

Customer assistants in the SM markets stores are always “At Your Service” to gathers orders made through SM Markets Online via

With an option for pick-up or delivery and cash or card payment, SM Markets Online is a one-stop shopping platform for those who prefer to do their shopping online and want value for their hard-earned money.

Synergies across the group are at work with deliveries fulfilled mostly by courier service provider Airspeed, a part of SM’s portfolio companies. SM Markets Online also has strong synergies with BDO’s credit card and rewards services, offering special promotions and discounts to their common members. SM Markets is also available through the ShopSM Super App recently launched in September through Google Play Store and the Apple App Store. SM Markets Online also provides multiple payment options including GrabPay.

SM Markets Online showcases all basic necessities as well as select premium or specialty items. The assortment ranges from fresh meat, poultry, seafood, fruits and vegetables to canned goods, bread, condiments, snacks, and beverages. One can also order for baby needs, personal care items, household products, pet food, international favorites and of course, the house brand SM Bonus.

SM Markets also bolstered its omni-channel presence with its recent partnership with GrabMart. With selected SM Markets available on the online delivery platform, shoppers can book from SM’s wide assortment of grocery products across SM Supermarket, SM Hypermarket, and Savemore Market, and have their orders delivered straight to their homes in just an hour.

It is also looking at tapping other digital platforms to provide a more personalized shopping experience as well as expanding its collection points across its store portfolio.

“Supermarkets remain a primary and essential shopping destination especially during this pandemic. We will continue to innovate and adapt to evolving customer needs as they look towards new shopping channels in the new normal,” Arnold Daluz, President at SM Hypermarket said.