SM legacy video, “Tatang”, bags Catholic Mass Media Award

(22 November 2019, Pasay City, Philippines) SM Investments Corporation (SM) with Logika Concepts Inc. took home the Best Digital Ad-Branded award in the recently held 41st Catholic Mass Media Awards for “Tatang”, a video that pays tribute to the life and legacy of SM founder Henry Sy.

The video formed part of SM’s SoManyStories campaign for its 60th anniversary in 2018. Also nominated as finalists are the videos, “Saba”, a story of entrepreneurship through SM Markets’ turon, and “Lost and Found” which portrays the origins of SM Cares’ programs for persons with special needs.

SM VP for Planning and Communications Paul Arcenas (middle) receives the Best Digital
Ad- Branded award on behalf of SM Investments Corporation from the Catholic Mass Media
Awards (CMMA) for “Tatang”, a video that pays tribute to the life and legacy of SM founder
Henry Sy during SM’s 60th Anniversary in 2018. With him are CMMA judge Rev. Fr. Ludovico
Tacdoro, Jr. SSP (left) and CMMA Trustee Engr. Feorelio Bote (right).

The Archdiocese of Manila, through His Eminence Archbishop Jaime L. Cardinal Sin, organized CMMA in 1978, in observance of the International Social Communication Day to stress the importance of mass media and to instill a sense of responsibility among communicators, particularly in radio, print, advertising, television, and film.

Through the years, CMMA has continued to promote values-filled mass media with thousands of entries received from different fields of communications.

Watch the full video here:

About SM Investments Corporation

SM Investments Corporation is a leading Philippine company that is invested in market-leading businesses in retail, banking, and property. It also invests in ventures that capture high growth opportunities in the emerging Philippine economy.

SM’s retail operations are the country’s largest and most diversified with its food, non-food, and specialty retail stores. SM’s property arm, SM Prime Holdings, Inc., is the largest integrated property developer in the Philippines with interests in malls, residences, offices, hotels, and convention centers as well as tourism-related property developments. SM’s interests in banking are in BDO Unibank, Inc., the country’s largest bank, and China Banking Corporation, the 6th largest bank.

For more about SM, visit

For further inquiries, please contact:

Paul Arcenas
VP,  Planning and Corporate Communications
SM Investments Corporation
Tel. No. (632) 8857-0100 local 1039