EVERYBODY DESERVES AN ADVANTAGE: One of the country’s most extensive loyalty programs shares how to drive customer growth
From left to right: Roberto Claudio Sr., President, Philippine Retailers Association (PRA); Digital Advantage Corp. (SMAC) Head of Sales and Marketing Jay Beltran; and Rosemarie Ong, Chairwoman, PRA
According to SMAC’s (SM Advantage Card) recently launched audio-visual presentation (AVP), “loyalty doesn’t last if it goes unrewarded.”
This AVP was first seen at the just concluded 29th National Retail Conference and Expo (NRCE) held at the SMX Convention Center Manila in the Mall of Asia Complex in Pasay City. The NRCE brought together the country’s top retailers, shopping center developers, and suppliers.
In a talk addressed to an auditorium full of industry leaders, Digital Advantage Corp. (SMAC) Head of Sales and Marketing Jay Beltran shared how the SM Advantage Card has become “one of the most pervasive loyalty programs in the country today.”
SMAC is SM’s loyalty program with a wide network of stores including The SM Store, SM Markets, Specialty Stores, and other partner merchants where its members earn and redeem points every time they shop. With SMAC, members earn points that are good as cash.
From rewards and privileges to sales discounts, SMAC rewards loyalty by offering exclusive perks to its members.
“Customers are mindful of their spending and the exclusive deals and points from SMAC matter and have become powerful drivers to purchase. Our members can finally enjoy some well-deserved shopping, replenish their cupboards, have a personal and home makeover, and jumpstart their quest for a healthier lifestyle without over-stretching their wallets. We have seen many of our members wait for the three-day sale to take advantage of that additional 10% discount. These values matter to them,” Beltran further shared.
Strengthening value exchange between brands, customers
Highlighting the significance of customer relationship management in delivering sustainable growth, according to Beltran, “Being customer insights and data-driven could be as simple and practical as putting yourself in the shoes of your customers and experiencing the product yourself before going to market with it, ensuring a highly satisfactory experience.”
Beltran further added, “We also equip them in making smart purchase decisions and the opportunity to save with SMAC exclusive promos.”
Partnered with 4,000 stores nationwide within the SM ecosystem of businesses, SMAC puts its customers at the center of its operations.
Understanding who their customers are allowed SMAC to curate promos for their members – moms, dads, ates, and kuyas, to students, foodies, fashionistas, budget beaters, and health buffs who enjoy the privileges of being a SMAC loyal member.