For the seventh straight year, The SM Store honored employees who have exemplified the value of excellent customer service in a glitzy ceremony at the Conrad Hotel in the Mall of Asia complex last February 18. The Customer Service Rewards Program Champions Night celebrates the tradition and trademark of The SM Store of offering not just the best products, but also a delightful shopping experience.  

or the seventh straight year, The SM Store honors employees who exemplify excellent customer service. Amid the changing landscape in retail, The SM Store employees continue to live up to the importance of giving shoppers a delightful in-store experience.

Chelo Monasterio, President of The SM Store, highlighted the importance of providing exceptional customer service amid the changing landscape in the retail industry. 

“While we continuously reinvent ourselves year after year, one thing remains the same—our pursuit of excellent customer service. We know that providing our customers with remarkable in-store experiences is the foundation of our operational success. It is our biggest asset in our journey to attain our goals especially in these uncertain times,” Monasterio said. 

From 175 branch champions, three national champions were chosen and handsomely rewarded with brand new Toyota cars and additional health insurance for three family members. 

The national champions were Jennylou Castillo of The SM Store Batangas for the associate level; Junrey Tinoy of The SM Store Cagayan de Oro Downtown Premier for the supervisor level; and Rina Pelicano of The SM Store Pampanga for the manager level.

Exceptional customer service personified. Junrey Tinoy (second from left), Rina Pelicano and Jennylou Castillo emerge as the national champions in The SM Store’s Customer Service Reward Program. They are flanked by The SM Store President Chelo Monasterio and SM Retail Chairperson Tessie Sy-Coson.

These customer service champions have gone the extra mile to serve as a personal expert, friend and cheerleader to their clients. 

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