SM takes lead in Adopt-A-City LGU campaign

An innovative partnership model that will link the resources of private companies with local government units to establish disaster-resilient LGU systems has been launched by the National Resilience Council, with SM Prime Holdings Inc., taking the lead in the Adopt-A-City campaign.

During the launch, NRC president Antonio Yulo Loyzaga, together with Cagayan de Oro City Mayor Oscar Moreno and SM Prime Holdings Inc. executive committee chairman Hans Sy signed a memorandum of understanding to seal the partnership.

“We are very glad to launch the Adopt-A-City Campaign, which is a great way to encourage the private sector to become more involved in disaster resilience as it can in fact be made part of each business’ core business value cycle,” said Loyzaga.

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