SM Supermalls is making summer more ‘aweSM’ for kids with ‘Everyday is Play Day Year 3’
Summer is fast approaching and children are sometimes limited to play outside because of the risks of too much sun exposure. But regardless of the season, every kid should be able to welcome every day with a playful attitude and enjoy the warm days ahead.
Last March 25, SM Supermalls kicked off summer fun with the biggest collaboration of best-loved global toy and children’s brands at SM City North EDSA for the third year of Everyday is Play Day—where a series of exciting shows and festivities await kids and kids-at-heart from March to October 2019.
In partnership with UNICEF, SM Supermalls aims to promote every child’s right to experience artistic and recreational activities, bringing more smiles to their faces. Though this year’s campaign, SM Supermalls and UNICEF aim to help children develop their confidence and social skills with memory games and scientific experiments from Nutty Scientist, colorful ball pit plunge from Ball Pit City, toy collections, play machines and giant interactive displays.
The fun never ends as The SM Little Stars, the Concio sisters, and celebrity Supermoms made special appearances and performances. Along with the mascots from participating toy brands, Toy Kingdom delighted everyone as they presented Barbie, Hatchimals, Paw Patrol, Shimmer and Shine, Pokemon, Shopkins, Beyblade, My Little Pony, and many more.