SM Foundation (SMFI), in partnership with Goldilocks, brought bread, cakes, and other pastry products to 30 hospitals and medical facilities around the National Capital Region (NCR) in hopes of bringing smiles to the brave and hardworking COVID-19 frontliners.

SMFI and Goldilocks acknowledge the vital and tedious roles of all COVID-19 frontliners and intend to provide them with short relief with its products during the COVID 19 battle. Through the social good partnership, a total of 2,900 buns, 6,200 cakes, and many other pastry products were distributed from March 18 – 20, 2020.

This effort complements the other initiatives of the SM Group in response to the COVID-19 crisis–which includes the waiving of mall tenant rentals nationwide and the Php100 million donation to government hospitals which will be used in acquiring personal protective equipment (PPEs), testing kits, and other medical supplies. 

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