IN collaboration with PLDT, The SM Store introduces its nationwide hotline number #14376 or I Heart SM to support the store’s Call to Deliver service, as part of continuous efforts to provide a better customer experience for shoppers. The SM Store’s #MyNumber hotline is powered by PLDT’s expansive fixed-line network that will allow customers to dial the hashtag sign followed by the numbers which will connect them to the nearest The SM Store branch. This full-featured contact service solution of PLDT will make ordering and shopping from The SM Store more convenient for their customers throughout the country. “We at SMIC have always endeavored to enhance our facilities and provide an outstanding experience for our valued customers. This hotline will improve our delivery service, especially during this time of Covid-19,” SM Investments Corporation Vice Chairman Teresita Sy-Coson said. The SM Store’s Call to Deliver service, available in all 64 branches of The SM Store, lets customers “shop” for much-needed items from the comforts of home. “The PLDT Group is fully committed to being a partner of SMIC in delivering better customer experience. We are always ready to extend support and innovative solutions to enable our partners to rise above the challenges posed by the global pandemic,” PLDT Chairman and CEO Manuel Pangilinan said. PLDT’s Cloud Center as a Service (CCaaS) is a subscription-based full-featured contact center service that sustains the hotline. With CCaaS, customers can use ACD, IVR, CTI, e-mail, chat, social media, SMS, voice mail, and fax in one platform.