Malling is more fun in the Philippines

Filipinos are known for their warm hospitality, resilience, positive outlook, and their commitment in staying true to their cultural identity. The way Filipinos celebrate their distinct traditions is embedded into every generation; but what is it about the Filipino culture that makes it so inherently innovative, diverse and unique?

SM Supermalls celebrate Filipino ingenuity as it partners with the Department of Tourism (DOT) with the launch of Malling is More Fun in the Philippines campaign last May 17 at the Mega Fashion Hall. In over 70 SM Supermalls nationwide, the campaign lets mallgoers enjoy a series of activities that features Filipino culture at its finest:

The many different tastes of Filipino delicacies

The Philippines may be divided into different regions, but its people are united by their impeccable taste in food. From savory to sweet, the Philippines has a lot to offer.

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