The Department of Tourism (DOT) on Tuesday unveiled its new campaign called “Juan Fun Adventure” that aims to entice Filipinos and foreign tourists to visit the different tourist destinations that the Philippines has to offer.
The campaign, which was launched at the SM City San Lazaro in Sta. Cruz, Manila, was in partnership with the SM Supermalls. It is a diorama that features the different attractions in the country.
“This innovative installation called ‘Juan Fun Adventure’ captures through brilliant photography [is] exactly what DOT wants to tell the world. The story the images narrate is one of a uniquely beautiful country, blessed with a diverse range of places to see and explore–from our incomparable beaches to attractions that have been deemed worthy to be called among the wonders of the world,” said Tourism Secretary Bernadette Romulo-Puyat in her speech during the campaign launch.