SM, the country’s leading retailer, is strengthening its presence online through various platforms to complement its foothold in the brick and mortar landscape and to better serve its customers amid the ongoing coronavirus pandemic.

“This pandemic has made us focus even more on two important things for our customers: convenience and safety. And two things for ourselves: adaptability and transformation. We have been improving both our online and physical experience and operations across the group—and building new ways to serve customers,” Teresita Sy-Coson, SM Retail Chairperson, said during the SM Investments’ annual stockholders’ meeting held last June 24.

Mrs. Coson noted that efforts to strengthen both SM’s physical and online stores allows it to reach its customers through “hybrid” ways, which will lead to a “stronger, more adapted SM after this crisis.”

At the forefront of this transformation is SM’s own e-commerce platform, ShopSM. Launched just last year, ShopSM exemplifies that hybrid approach, as it complements the offerings of SM’s physical stores and brings the SM experience online.

Customer convenience and safety

ShopSM provides a more convenient, easier and safer shopping experience for customers who want to do their shopping at the comforts of their own homes or offices. With just a few clicks, they get an access to a wide range of products from clothes, groceries, toys, beauty, health and wellness, homeware and appliances, pet care items, hardware items and other essentials.

ShopSM also offers a variety of payment options: through Cash on Delivery, debit cards, or credit cards. Shoppers who have SM Advantage, SM Prestige, BDO Rewards, MOM Card, Love Your Body, Stationery and Ace Rewards can also keep earning points when they use their loyalty cards while shopping.

Customers also have the option to have their purchases delivered at their doorsteps or to “Click and Collect”, which allows them to claim their items at select The SM Store and SM Markets branches.

To use ShopSM, customers just need to go to or download the app at the Google Play Store or at the Apple App Store.

Read more: Inquirer