THE 2GO Group plans to carve a niche among the cruise-oriented younger generation of Filipinos once the government had inoculated a significant section of the population.
Vice President and Head of Sea Solution of 2GO Group Dan Fernan said that the company is targeting the country’s young professionals or the millennials who have the resources and propensity to travel.
The target market and strategy of one of the country’s leading operators of RORO-passenger ships in the inter-island trade is based on the finding of a recent study by the Department of Tourism (DOT) in collaboration with the Asian Institute of Management (AIM).
Fernan disclosed that the study showed “there are so many Filipino millennials and about 70% of them want to travel immediately as soon as travel restrictions (were lifted).”
This is the reason for the new makeup of the entire 2GO fleet led by its newest member, the newly-constructed RORO-passenger MV 2GO Maligaya which was launched only last month.
Source: The Manila Times