Vision
We envision SM to be a Filipino brand that is world class. We see SM as a market leader that constantly innovates to provide best-value products and services to its millions of customers.
Mission
-
To achieve world-class standards, SM shall adhere to long-held corporate values of hard work, focus, and integrity.
-
To meet the ever-changing needs of customers, SM shall take the lead in constantly innovating its products and services.
-
To become an employer of choice, SM shall develop its employees into professionals who are highly motivated to excel in their respective fields of service.
-
To generate sustainable growth and optimal returns, SM shall exercise prudence in resource management based on its vision and principles of good corporate governance.
-
To assist and nurture the communities in which it operates, SM shall progressively build on its role as a responsible corporate citizen through its various civic and environmental programs.
Core Values
Vision. Leadership. Innovation. Focus. Hard Work. Integrity. Prudence.
