The Bicol region is known as a typhoon-prone area, with storms from the northwestern Pacific Ocean hitting the area numerous times throughout the year.

Hans Sy, NRC co-chairman and the only Filipino board member of UNDRR ARISE (left photo), endorses the Adopt-A-City program with (right photo, from left) Naga City Mayor Nelson Legacion, Supermalls COO Steven Tan, NRC president Toni Yulo-Loyzaga, and chairman of the CP Romulo Foundation Amb. Roberto Romulo.

To help Bicolanos, specifically residents of Naga City, become more disaster resilient during typhoons and other calamities, the National Resilience Council once again partnered with mall giant SM for its Adopt-A-City Program.

This is a city-specific partnership model that will link the resources of private partners with the specific needs of the local government units in establishing their resilient LGU systems.

SM, under the leadership of Hans Sy, was the first company to take part in the Adopt-A-City program to help Filipino communities. SM first “adopted” Cagayan de Oro City and recently committed to offer assistance to its second city, Naga in Bicol.

“We are hoping that through this initiative, we will be able to convince the private sector to help in corporate disaster resilience—as SM has already taken the lead—not as a CSR option but as part of their core business value cycle,” said NRC president Toni-Yulo Loyzaga.

“As I have always emphasized, addressing disaster issues is not just the government’s responsibility but also has to include the initiative of the private sector,” said Hans Sy, NRC co-chairman and the only Filipino board member of UNDRR ARISE.

“This is not only SM’s initiative alone—this should be all private sectors working together so I hope we can also take this opportunity to invite other private sectors to really invest in the cities that they have chosen,” Sy added.

Read more: