In a country that is prone to natural calamities like typhoons, floods, landslides and earthquakes due to our geographical location, risk reduction management is key in ensuring a resilient and disaster-prepared Philippines. But the National Resilience Council (NRC) recognizes that this does not solely fall into the hands of local government units (LGUs).
This is why the NRC spearheaded the Adopt-A-City campaign with its goal to strengthen the leadership and capacities of LGUs in building disaster-prepared cities across the country. The campaign calls for a collaboration between the private sectors and LGUs to aid in development and risk reduction efforts in order to achieve human, economic, infrastructure, and environment resilience through long-term sustainable science and technology-based solutions.
As an advocate of building a disaster-resilient Philippines, SM Prime Holdings formally inked the partnership last August 29, 2019 to adopt Naga City under the Adopt-A-City campaign. With support through technology and funding, SM will work directly with the LGU to assist Naga in becoming properly equipped to respond to emergencies and disasters. This is the second city that SM has adopted, the first being Cagayan de Oro which they officially adopted last June 2019.