The novel coronavirus (COVID-19) has posed incredible and unrelenting challenges for essential key workers, including not only those at the helm of healthcare institutions but also the dedicated frontline staff at retail, hospitality, and service industries.

Amid this health crisis, SM Hotels and Conventions Corp. properties have taken decisive steps to show appreciation for the brave men and women at the forefront of the battle against the pandemic.

Conrad Manila joined forces with a partner hotel to deliver 500 packed meals to the frontliners of the Philippine General Hospital (PGH). It also recognized its skeletal workforce for the continuous ardor of employees during the hotel’s ECQ Recognition Day.

To help them assimilate to the new normal, Park Inn by Radisson Clark offered free haircuts, Vitamin C, face masks, and merienda to its team members as a token of deep appreciation for their consistent hard work.

Park Inn by Radisson Davao has placed emphasis on maintaining a physically active lifestyle during the Enhanced Community Quarantine by conducting various sports events indoors. Personalized thank you letters from its general manager were also given to each member of the hotel’s skeletal workforce.

Park Inn by Radisson Iloilo continued to push for social responsibility through this year’s Earth Hour event. The hotel also contributed shower caps to a local hospital, delivered 200 packed meals to six hospitals, and 500 food packs to Iloilo City Police Office (ICPO), border patrols, and other frontline personnel.

The hotel likewise joined and supported the Iloilo MICE Alliance's frontliners-to-frontliners donation program. In a genuine expression of Park Inn by Radisson North EDSA’s pride toward its frontliners, an Employee Appreciation Board was launched where everyone can write down positive, hopeful messages to help uplift each other.

Additionally, the hotel was able to donate 1,000 pieces of disposable shower caps to the Lung Center of the Philippines.

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