SM Store officials behind the winning projects: (from left) Fiona Araneta, senior marketing manager; Kathy So-Chua, VP for marketing; and Jan Michael Borja, marketing manager
The country’s go-to fashion department store is also home to some of today’s best fashion campaigns and online programs.
The SM Store, the Philippines’ leading department store, bagged gold, silver and bronze awards for its various innovative and entertaining events and campaigns for its shoppers, in this year’s edition of the APAC Stevie Awards.
It was a golden awardee for Innovation in Social Media Marketing for its campaign SM Style Stories— an online series that ran for two seasons last year, featuring some of the country’s most notable fashion personalities such as Nico Bolzico, Marlon Stockinger, Kimi and Boop Yap, Shaira Luna, Michele Gumabao, Aryana Epperson, Denise Go- Ochoa, Jess Wilson, Chi and Gabs Gibbs, hosted by Nicole Andersson.
FashioniSM, a collaboration with creative powerhouse Margaret Zhang, bagged the silver award for Innovation in Cross-Media Marketing, while SM Store’s holiday campaign, It’s Christmas at SM, scored a bronze award from the prestigious tilt.
The Stevies is the only business awards program that recognizes innovation in the workplace in all 22 nations of the Asia-Pacific region.
It is widely considered as one of the world’s premier business awards that confer recognition for outstanding programs, such as The International Business Awards which is already on its 16th year.