Leading the ceremonial toast during SM 60th anniversary launch party are (from left) SM Retail vice chair Herbert Sy, SM Investments vice chair Tessie Sy Coson, SM Hotels and Conventions Corp. president Elizabeth Sy and SM chairman for executive committee Hans Sy.

MANILA, Philippines — From its first shoe store in Carriedo, Manila, opened by Henry Sy Sr. in 1958, the SM brand has come a long way. In celebration of its 60 “AweSM” years, it is giving Filipinos a host of 60-themed discounts, deals and sale events from May to October in SM malls nationwide.

Continuing to excite and delight its various customers, SM brings a feast of visual attractions, fun experiences and interactive activities, featuring innovative technology to make mall-going more memorable and extraordinary.

A launch party last May 21 gathered SM’s partners, tenants, celebrities and valued stakeholders who have been part of the brand’s journey from a one-store operation to one of Southeast Asia’s largest integrated property developers.

“For six decades, SM has become part of the lives of every Filipino family — from a kid choosing his first pair of school shoes at The SM Store, spending your first paycheck on groceries at SM Markets to treat mom and dad, SMDC enabling a young couple to acquire a home of their own, to sharing a fun weekend with the whole family at SM Supermalls,” said Steven Tan, SM Supermalls chief operating officer.

Apart from the launch party at the SM Mall of Asia, mall kickoff events are set to treat mallgoers today at SM City Clark, SM City Dasmariñas, SM Seaside City Cebu, and SM Lanang Premier.

On the weekend of May 25 to 27, customers will get to indulge in fun summer eats and dining deals in SM malls across the country, with exciting promos that celebrate the number 60, such as pay only P60, pay P60 less, or pay only 60 percent.

For more information about AweSM 60 years, visit SM Supermalls Facebook page (@SMSupermalls) or check out www.smsupermalls.com.

Source: Philippine Star