MANILA – ABS-CBN Corp, the country’ largest media and entertainment company, again emerged as one of the Philippines’ most trusted brands based on a survey by Reader’s Digest.
The survey gave ABS-CBN a “Platinum Trusted Brand Award” in the TV Network category for the second year in a row.
The platinum award is given to brands that performed exceptionally, winning their category with a score that outpaced its nearest competitor, Reader’s Digest said.
Other platinum awardees were Cebu Pacific for the budget airline category, PLDT for broadband services, SM for malls, 7-Eleven for convenience store and Ayala Land for property developer.
Despite its looming closure for a cleanup, Boracay was also given the platinum rating in the tourist destination category by survey respondents.
Both BDO and BPI received the gold award, which was a rung lower than platinum, in the Finance category.
Rivals PLDT and Globe also received gold in the mobile phone services category, while Apple and Samsung were also awarded gold in the smartphone category.
Reader’s Digest said each survey respondent was required to complete an online questionnaire and rate brands based on 6 attributes: 1) trustworthiness and credibility; 2) quality; 3) value; 4) understanding of customer needs; 5) innovation; and 6) Social Responsibility
“While brands come in and out of vogue, those that capture our attention, maintain our confidence and win over our trust do so by holding fast to their core principles,” Reader’s Digest said.