SM Retail, Inc.

SM’s deeply-rooted market presence in the Philippines stems from retail.  Located in downtown, Manila, Mr. Henry Sy, Sr. opened the first Shoemart Store in 1958 where he offered a variety of shoes from both the country and abroad.  He pioneered business systems remembered to this day by his loyal shoppers and employees.  His innovative approach to customer service helped build a highly recognized brand which, in turn, enabled Shoemart to grow and evolve into a full-service department store; hence, changing its brand name into the simpler and more appropriate SM.

Always aiming to make life better for his customers, Mr. Sy expanded his merchandise to fulfill his commitment to offer a one-stop shopping experience. SM’s tagline, “We’ve Got It All For You” has become a guiding principle for the level of service that SM lives up to until today and has helped transform it into a household name.  For over six decades, SM has developed generations of loyal customers, many of whom still fondly call the store Shoemart. 

On the other hand, Mr. Sy ventured into the food retail business in the mid-1980s as part of his dedication to provide mall customers with greater convenience. The first SM Supermarket was an anchor tenant in the first SM mall in North EDSA.

Today, SM Retail, Inc. is the country’s leading retailer with a nationwide portfolio of department stores, supermarkets and specialty stores.

Store Network

Data as of FY 2020


THE SM Store


SM Supermarket


SM Hypermarket




Specialty Stores





The SM Store

The multi-awarded The SM STORE (formerly SM Department Store), which has over 60 stores strategically located in key cities throughout the country, carries a wide range of apparel, accessories, houseware, general merchandise and lifestyle products.

SM Markets

In food retail, SM Markets, comprised of SM Supermarket, SM Hypermarket and Savemore including  WalterMart Supermarket and Alfamart.  SM Markets remains among the top food retailers with its continued expansion, innovation and up-to-date assortment.

Specialty Stores

Specialty Stores Provide SM Retail with a diverse array of leading brands to capture growth in various categories of discretionary spending.

the accelerated
online shift

We continue to focus on our
customers, building our
nationwide presence through
online-offline, curbside pick-up
and new delivery channels to
better serve our customers