{"id":5092,"date":"2024-04-01T05:46:10","date_gmt":"2024-04-01T05:46:10","guid":{"rendered":"https:\/\/www.sminvestments.com\/2023smicintegratedreport\/?p=5092"},"modified":"2024-04-03T03:35:04","modified_gmt":"2024-04-03T03:35:04","slug":"revolutionizing-the-mallgoer-experience","status":"publish","type":"post","link":"https:\/\/www.sminvestments.com\/2023smicintegratedreport\/revolutionizing-the-mallgoer-experience\/","title":{"rendered":"Revolutionizing the Mallgoer Experience"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5092\" class=\"elementor elementor-5092\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2aa540a e-flex e-con-boxed e-con e-parent\" data-id=\"2aa540a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8164bc9 elementor-widget elementor-widget-heading\" data-id=\"8164bc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family:Henry Sans Black\">SM <\/span>SUPERMALLS<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ccab32 elementor-widget elementor-widget-heading\" data-id=\"2ccab32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Revolutionizing the Mallgoer Experience<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be7a1c6 e-flex e-con-boxed e-con e-parent\" data-id=\"be7a1c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-447bf55 e-con-full e-flex e-con e-child\" data-id=\"447bf55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d53116 elementor-widget elementor-widget-text-editor\" data-id=\"8d53116\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The customer experience is at the heart of our mall operations. Whether it\u2019s shopping, dining, entertainment, special events and attractions, We\u2019ve Got it All for mallgoers.<\/p><p>We\u2019ve innovated and introduced a seamless and enjoyable customer journey, tailored to cater to every family member\u2019s experience.<\/p><p>We\u2019ve elevated mall-going to a whole new level through \u201cfandomination\u201d that brings nationwide pop culture celebrations to life. This features Taylor Swift listening parties, K-Pop activations and concert film series of BTS, NCT, Beyonc\u00e9 and Taylor Swift at SM Cinemas.<\/p><p>Immersive gaming and e-sports tournaments in our malls, particularly during SM Cyber Month, elevate excitement levels for gamers and gaming content creators. The unveiling of SM Game Park at SM Mall of Asia adds to this thrill, establishing it as an exhilarating sports destination.<\/p><p>Each of our 85 malls embraces the vibe of its community with the aspirations of the Filipino family at its core.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b43177 e-con-full e-flex e-con e-child\" data-id=\"2b43177\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d866e5b e-flex e-con-boxed e-con e-child\" data-id=\"d866e5b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f24f74 elementor-widget elementor-widget-text-editor\" data-id=\"9f24f74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The Philippines\u2019 largest inflatable, Snoopy, stands atop SM Megamall.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d1cd20 e-flex e-con-boxed e-con e-parent\" data-id=\"3d1cd20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3f91a76 e-con-full e-flex e-con e-child\" data-id=\"3f91a76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d52d82d elementor-widget elementor-widget-heading\" data-id=\"d52d82d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Enabling An Inclusive and Sustainable Economy<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-add4295 elementor-widget elementor-widget-text-editor\" data-id=\"add4295\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our malls are venues for job seekers to explore career opportunities. We continue to host job fairs<br \/>in partnership with the Department of Labor and Employment, where we welcome fresh graduates and returning Overseas Filipino Workers.<\/p><p>We enable micro, small and medium enterprises<br \/>(MSMEs) to thrive, with inclusive opportunities such as the \u201cWomenpreneur Market\u201d and \u201cKiddo-preneur Fair\u201d.<\/p><p>For our communities, especially SuperMoms loyal to SM, we established the now 285,000-strong SuperMoms Club Facebook community, concluding the year with a 76% average active membership rate.<\/p><p>The 100 Days of Christmas Surprises campaign across 80 malls garnered over 20 million views, reaching over 27 million people.<\/p><p>Our sustainability efforts engaged over 17,000 volunteers in the biggest International Coastal Clean-up led by SM Cares, resulting in the removal of 100,432 kilos of trash across 15 malls nationwide, reinforcing our commitment to a greener future through a culture of volunteerism.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fabec6d e-con-full e-flex e-con e-child\" data-id=\"fabec6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0000d1f e-flex e-con-boxed e-con e-child\" data-id=\"0000d1f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-318c5d8 elementor-widget elementor-widget-text-editor\" data-id=\"318c5d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Larger-than-life corgi, Momo, charms visitors at SM Mall of Asia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SM SUPERMALLS Revolutionizing the Mallgoer Experience The customer experience is at the heart of our mall operations. Whether it\u2019s shopping, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5530,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"class_list":["post-5092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-property"],"_links":{"self":[{"href":"https:\/\/www.sminvestments.com\/2023smicintegratedreport\/wp-json\/wp\/v2\/posts\/5092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sminvestments.com\/2023smicintegratedreport\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sminvestments.com\/2023smicintegratedreport\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sminvestments.com\/2023smicintegratedreport\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sminvestments.com\/2023smicintegratedreport\/wp-json\/wp\/v2\/comments?post=5092"}],"version-history":[{"count":10,"href":"https:\/\/www.sminvestments.com\/2023smicintegratedreport\/wp-json\/wp\/v2\/posts\/5092\/revisions"}],"predecessor-version":[{"id":5534,"href":"https:\/\/www.sminvestments.com\/2023smicintegratedreport\/wp-json\/wp\/v2\/posts\/5092\/revisions\/5534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sminvestments.com\/2023smicintegratedreport\/wp-json\/wp\/v2\/media\/5530"}],"wp:attachment":[{"href":"https:\/\/www.sminvestments.com\/2023smicintegratedreport\/wp-json\/wp\/v2\/media?parent=5092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sminvestments.com\/2023smicintegratedreport\/wp-json\/wp\/v2\/categories?post=5092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sminvestments.com\/2023smicintegratedreport\/wp-json\/wp\/v2\/tags?post=5092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}